Conquering the Chaos: Win in India, Win Everywhere
- Ravi Venkatesan
Conquering the Chaos: Win in India, Win Everywhere (Hardcover) Price: Rs.531
In Conquering The Chaos: Win In India, Win Everywhere, the author
talks about the unique position of India in the global market. He talks
about the number of multinationals interested in entering the Indian
market and the advantages that the market holds for them.
Summary Of The Book
Business leaders all over the world are talking about India and its
emerging market. But, the web of bureaucratic red-tapism and uncertainty
has reduced India’s appeal. But even then, the challenges that India
poses cannot deter from the fact that it is indeed a populous market and
a fast growing economy with enormous potential. Therefore, Venkatesan
in Conquering The Chaos: Win In India, Win Everywhere sets out a
couple of home truths about the market and how to tackle the same, in a
manner that can help multinationals in tackling emerging markets
everywhere.
Venkatesan exposes the modus operandi that is used by most
multinationals in dealing with the Indian market, which involves
replicating products and services from their businesses elsewhere, as
they consider India just another market. However, the author clearly
warns multinationals from applying this very approach as they stand to
lose a much bigger market in their bid for measly sales. The region is
an extraordinary ground where the ethics of corruption, policy
uncertainty and red-tapism guarantee a complex and chaotic market.
He argues, that on the chance that multinationals wave India away as a
difficult market, they stand to lose on all emerging markets as most of
these developing countries buckle under the same pressures and endure
similar complications. Venkatesan states that India is indeed the
perfect litmus test for multinationals. To be successful in India means
that the company will perform well everywhere else. And also, businesses
cannot ignore the observation that while India is a daunting challenge,
it has more to offer when compared to other emerging markets.
In terms of adapting to this market, Conquering The Chaos: Win In
India, Win Everywhere lays out a number of solutions in which the author
shares his own experiences. These solutions also contain the interviews
of leaders of various businesses that elaborate on the internal culture
of the world of business in this country. His book has extensive
research and interviews with top leaders from big multinationals like
Unilever, Bosch, Volvo, Nestle, Nokia, and GE.
About Ravi Venkatesan
Ravi Venkatesan is the former chairman of Microsoft India and a member
of the Infosys board. He holds a Mechanical Engineering degree from IIT
Bombay, and an MBA from Harvard Business School. Venkatesan spent 16
years with Cummins Inc., before joining Microsoft. He was also
instrumental in creating the Shiksha initiative that has helped 35
million underprivileged students. The Economic Times voted him
as the most influential MNC CEO in 2011. He was also awarded the
Distinguished Alumnus Award by Purdue University. He is currently a
director on the boards of Infosys and AB Volvo.
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