Books & eBooks: Author Ravi Venkatesan

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<span style="font-size: large;"><b>Conquering the Chaos: Win in India, Win Everywhere </b></span></div>
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<span style="font-size: large;"><b>- Ravi Venkatesan</b></span></div>
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<a href="http://www.flipkart.com/conquering-chaos-win-india-everywhere/p/itmdcpqwrar6vjdk?pid=9781422184301&affid=dhaval8782"><b><span style="font-size: large;">Buy Conquering the Chaos: Win in India</span></b></a></div>
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Conquering the Chaos: Win in India, Win Everywhere (Hardcover)         Price: Rs.531</h3>
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<em>In Conquering The Chaos: Win In India, Win Everywhere, the author 
talks about the unique position of India in the global market. He talks 
about the number of multinationals interested in entering the Indian 
market and the advantages that the market holds for them.</em></div>
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<strong>Summary Of The Book</strong></div>
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Business leaders all over the world are talking about India and its 
emerging market. But, the web of bureaucratic red-tapism and uncertainty
 has reduced India’s appeal. But even then, the challenges that India 
poses cannot deter from the fact that it is indeed a populous market and
 a fast growing economy with enormous potential. Therefore, Venkatesan 
in <em>Conquering The Chaos: Win In India, Win Everywhere</em> sets out a
 couple of home truths about the market and how to tackle the same, in a
 manner that can help multinationals in tackling emerging markets 
everywhere.</div>
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Venkatesan exposes the modus operandi that is used by most 
multinationals in dealing with the Indian market, which involves 
replicating products and services from their businesses elsewhere, as 
they consider India just another market. However, the author clearly 
warns multinationals from applying this very approach as they stand to 
lose a much bigger market in their bid for measly sales. The region is 
an extraordinary ground where the ethics of corruption, policy 
uncertainty and red-tapism guarantee a complex and chaotic market.</div>
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He argues, that on the chance that multinationals wave India away as a 
difficult market, they stand to lose on all emerging markets as most of 
these developing countries buckle under the same pressures and endure 
similar complications. Venkatesan states that India is indeed the 
perfect litmus test for multinationals. To be successful in India means 
that the company will perform well everywhere else. And also, businesses
 cannot ignore the observation that while India is a daunting challenge,
 it has more to offer when compared to other emerging markets.</div>
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In terms of adapting to this market, Conquering The Chaos: Win In 
India, Win Everywhere lays out a number of solutions in which the author
 shares his own experiences. These solutions also contain the interviews
 of leaders of various businesses that elaborate on the internal culture
 of the world of business in this country. His book has extensive 
research and interviews with top leaders from big multinationals like 
Unilever, Bosch, Volvo, Nestle, Nokia, and GE.</div>
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<strong>About Ravi Venkatesan</strong></div>
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Ravi Venkatesan is the former chairman of Microsoft India and a member 
of the Infosys board. He holds a Mechanical Engineering degree from IIT 
Bombay, and an MBA from Harvard Business School. Venkatesan spent 16 
years with Cummins Inc., before joining Microsoft. He was also 
instrumental in creating the Shiksha initiative that has helped 35 
million underprivileged students. <em>The Economic Times</em> voted him 
as the most influential MNC CEO in 2011. He was also awarded the 
Distinguished Alumnus Award by Purdue University. He is currently a 
director on the boards of Infosys and AB Volvo.</div>
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Conquering the Chaos: Win in India, Win Everywhere - Ravi Venkatesan

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